two days from call to launch

Planet Fitness needed a website. They had locations, contact info, testimonials, and a clear idea of what they wanted. No complicated features, no endless revision cycles. Just a straightforward site that looked good and worked.

We finished it in two days.

the first call

Sometimes you can tell within fifteen minutes whether a project will take two weeks or two months. Planet Fitness fell into the first category. They knew their brand, they had their content ready, and they understood exactly who they were trying to reach—people looking for a gym in their area.

The logo was orange, white, and black. We matched those colors, went with a dark theme that made the gym feel premium without being intimidating, and laid out the pages: home, locations, contact form, testimonials.

execution speed

Here's the thing about simple projects: they're only simple if you don't overthink them. We didn't spend days debating color gradients or animation timing. We built what they needed—a clean, mobile-friendly site that loads fast and makes it easy to book a membership.

Day one: design and structure. Day two: content integration and testing. Launch.

why fast doesn't mean sloppy

The website looks professional because we focused on fundamentals. Readable fonts, clear hierarchy, obvious calls to action. The contact form works. The site loads in under two seconds. Every page is optimized for mobile because that's where most people browse.

Planet Fitness didn't need revolutionary. They needed functional and good-looking. We delivered both in forty-eight hours of work spread across two days.

the result

The client went from no online presence to a complete website in less than a week from first contact. No subscriptions for features they don't need, no ongoing maintenance for a site that does exactly what it's supposed to do.

Sometimes the best solution is the straightforward one, executed well and delivered fast.